The world’s largest phone manufacturers. Who leads the smartphone market in 2026?
Apple ended Samsung’s long run at the top in 2025, then Samsung took the lead back in the second quarter of 2026. Here are the biggest phone companies in the world, with the latest IDC figures and what is changing in the market.
Find your phone model ↗- In 2025 Apple was the world’s largest smartphone vendor for the first time in over a decade: 247.8 million phones, 19.7% share (IDC).
- Samsung was a very close second with 241.2 million (19.1%), followed by Xiaomi, vivo and OPPO.
- In Q2 2026 Samsung led again with 22.6%, ahead of Apple at 20.1%, while the total market fell 6.7% because of a memory chip shortage.
- In China, Huawei is number one (22.6% in Q2 2026).
Top 5 smartphone manufacturers in 2025
| # | Company | Shipments 2025 | Market share |
|---|---|---|---|
| 1 | Apple | 247.8 million | 19.7% |
| 2 | Samsung | 241.2 million | 19.1% |
| 3 | Xiaomi | 165.3 million | 13.1% |
| 4 | vivo | 103.9 million | 8.2% |
| 5 | OPPO | 102.0 million | 8.1% |
The total market grew 1.9% to about 1.26 billion phones. Source: IDC Worldwide Quarterly Mobile Phone Tracker.
Market share in Q2 2026
| # | Company | Q2 2026 shipments | Share |
|---|---|---|---|
| 1 | Samsung | 62.7 million | 22.6% |
| 2 | Apple | 55.8 million | 20.1% |
| 3 | Xiaomi | 31.2 million | 11.2% |
| 4–5 | OPPO, vivo | Down 17.5% and 19.4% year over year | — |
Total shipments fell 6.7% to 277.5 million. IDC links the drop to a shortage of memory chips: the biggest brands could secure components, while smaller brands struggled with rising costs.
The biggest phone companies in the world
Apple (USA)
Makes only iPhones, from the budget “e” model to the Pro Max, and earns far more per phone than any rival.
Samsung (South Korea)
The widest range in the industry: Galaxy A, Galaxy S and the Galaxy Z foldables.
Xiaomi (China)
Strong in value phones worldwide, with the Xiaomi, Redmi and POCO brands.
vivo and OPPO (China)
Big in Asia with camera-focused mid-range and flagship phones.
Huawei (China)
Number one in China, but outside China its phones come without Google services, so its global share is small.
Google (USA)
Not in the global top 5, but Pixel phones are popular in the US, UK and Japan.
Which country makes the most phones?
China is still where most of the world’s smartphones are assembled. India and Vietnam are growing fast as production bases, with Samsung and Apple both building large parts of their production there.
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Frequently asked questions
Who is the largest phone manufacturer in the world?
In full-year 2025 it was Apple, with 19.7% of global smartphone shipments according to IDC. In Q2 2026 Samsung led with 22.6%.
What are the top 5 phone companies?
In 2025: Apple, Samsung, Xiaomi, vivo and OPPO (IDC).
Is Huawei still big?
Yes, in China. Huawei was the number one brand in China in Q2 2026 with 22.6% share, but it is not in the global top 5.
Why did smartphone shipments fall in 2026?
IDC points to a memory chip shortage that raised costs, especially for smaller brands and cheaper phones.
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